Edited by molariant at 2-6-2017 18:29 |
In developing countries, where the infrastructure for broadband is limited, mobile phones are emerging as the dominant way for the internet to develop. A cut-down version of Facebook that loads and runs effectively on a mobile platform would enable the firm to expand into these markets.
The news of Facebook Lite app
comes just days after Facebook acquired content-sharing service FriendFeed.
The Facebook lite runs on Android, and is pared down to give people the absolute basics. Thus, it's only 1MB, making it quick and easy to install. Data-heavy features like video and locations services aren't supported, but users will be able to receive push notifications and share pictures on the fly. The app has also been optimized to take advantage of 2G networks and work in areas with a bad signal.
A lighter version of Facebook can now mean better relationships between brands and consumers. This new Facebook Lite platform is currently supporting 51 languages and will give users access to mostly a full Facebook experience. But features like video, which requires faster connections and more data, may not be available which will mean that brands will be required to create a different set of content or different connections. The implication in reach would be far greater.
It is estimated that more than a billion people around the world access Facebook from a range of mobile devices on varying networks and the numbers will keep on rising. These figures make Asia increasingly important to Facebook advertisers. For example, India is set to surpass the U.S. next year as the largest population of mobile phone Facebook users at 155.4 million. Indonesia is the third largest market for mobile Facebook users worldwide, with eMarketer expecting it to reach 72.3 million next year.
With Facebook Lite apk
, our goal is to provide the best possible Facebook experience to everyone, no matter their device or connection. And we hope that by sharing how we built the app, we can encourage more people to build for the next billion coming online. Facebook said.