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US Android users download more apps but spend less

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emily|Post time:6-4-2017 01:06:47 View:269|Reply:1

A new report reveals that "cost-conscious" Android users download more apps than iPhone users, but are less inclined to spend on pricier apps.


Google Play, the app service for Android users, is not the same moneymaker for app makers as its Apple App Store counterpart.


Market researcher Sensor Tower released a report Thursday that shows on average Android users in the US are spending 33 percent less on Google Play than iPhone users are on the App Store. On the other hand, Android users download more apps per device, an average of 42 from Google Play last year, while last year iPhone users downloaded an average of 33 per device from the App Store.


Do Android users have tighter pockets? Sensor Tower researcher Ruika Lin wrote that Android devices are "typically lower-priced that Apple's," which suggests that Android users could be more "cost-conscious."

Android users are clearly into their games: The category accounted for a whopping 90 percent of their total average expenditure, and the mobile games category is reported as best performer for both Google Play and the App Store. While Android users put their money into purchasing twice as many games as iPhone users, iPhone users are still keeping up, with Android and iPhone users both spending $27 on games last year.


Other categories for Android pale in comparison, with users paying less than $0.50 on apps, and average download numbers don't go past a handful. These findings came from an estimated 135 million active Android devices in the US that come with default access to Google's Play store.


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Gajack| Post time 6-4-2017 01:06:47 | Show all posts
Meanwhile, Apple sent out an email to developers announcing App Store pricing increases in Denmark, Mexico, and all territories that use the Euro currency. The new pricing changes will go into effect before the end of next week, with Apple citing changes in foreign exchange rates as the reason behind the price hike.

Tier 1 : 0.99€ => 1.09€
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