Herobook doesn't boot USB

Hello. I’m new here. I just bought Herobook today, i put an ssd to improve system peformance, i installed windows 10 in the usb as usual, but when i boot it, the notebook gets stucked in chuwi startup. I don’t know nothing about chuwi, but reading in forums i got that… i need a specific version of windows by chuwi and also i must mont the iso with a specific program. I dunno if this is correct, but… in that case, why is that? why cannot just format like every other pc?
-thank you